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Born from a passion for details

I love doing something a little different and personal. Putting in the extra thought that makes a gesture, gift or event that much more memorable.

When I was an event planner in NYC, we used custom giveaways, signs and printed materials to bring themes to life and emphasize our clients' brands - the finishing touches that made our events stand out.  That’s how the Swag division of Freeman Roberts began.

Here we produce custom products, using our industry knowledge to show you the best options, save you time and ensure the finished products are exactly what you expect. Because peace of mind is the most important detail.

Our specialties include:

Quality promotional products

Custom apparel and gifts

Unique event swag

Custom mailer boxes and fulfillment

Signs, tents and table covers

Office supplies and printed materials

Budget-friendly giveaways 

Personalized gifts 

Non-Profit Donation Program 

Concept and design

Contact us for a complimentary proposal and we look forward to collaborating!



Hillary is the second generation partner of Freeman Roberts. After working in commercial real estate for 10 years and earning an MBA in Real Estate Finance, she pursued her passion of event planning and became “the oldest intern we’ve ever had” at a Manhattan event planning agency. A few years later, when Hillary was a Senior Planner, she realized her clients loved the idea of custom swag at their events and part of her family's business was promotional products - and the rest is history.  




Joan Roberts

Joan, a co-founder of Freeman Roberts, has developed relationships with hundreds of promotional product supply partners and knows the highest quality suppliers for each product type.  She is the ultimate bargain shopper and enjoys passing on deals to her clients. Do you need help with marketing materials? Joan has been a persuasive writer and eagle-eye copy editor since her days at the Boston University College of Communications.


Rick Roberts

Rick, the other co-founder of Freeman Roberts, is the jack of all trades for our company. He's a graphic designer, software and website developer, copy writer and direct mail expert. He is a past president of the Orange Chamber of Commerce and is involved in other committees that benefit the local community. Rick particularly enjoys his work creating content and design for political candidates and helping small business owners.  


Read about the 30 year evolution of Freeman Roberts on page 25 of Orange Life Magazine.