Customer Experience + Branding: The Relationship Goals of Marketing

Jul 18, 2022

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand’s values. But the truth is, positive customer experiences can be diffi...

The Secrets to Attracting Ideal Customers

Jul 03, 2022

You put together the business plan, signed the lease, designed an informative website and…*crickets*. It can be pretty discouraging when you put in the effort, but you’re not attracting...

6 Helpful Tips to Address Unhappy Customers

Mar 21, 2022

It’s the moment you dread. The phone call you don’t want to pick up. The review you’re scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming...

Generation Z vs. Millennials: What’s the Difference?

Jan 22, 2022

We’re all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually de...

What’s Up With Unboxing Videos? The Trend You Must Try

Dec 01, 2021

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to product...