Stretch Your Budget with Co-marketing
Nov 6, 2020
Co-marketing is a proven way to build relationships with complementary brands while mutually benefitting from each other’s existing clients. Put both logos on swag and your clients will feel appreciated while potential clients learn about your company. And you'll be splitting the cost with your new brand partner. Think Real Estate Agent and closing attorney; gym and nutritionist; event planner and designer.
An added perk: often times large corporations have co-marketing dollars available to smaller brand partners for promotional products. For example, Dell has a channel partner program that provides business development, sales and marketing resources. In other words, the larger corporation will reimburse your company for purchasing products with both logos on them. Win win!